We hit 100k Followers on Instagram!

We hit 100k followers on Instagram! Yay! Thank you to everyone who follows, likes, shares and comments on our Instagram! We just can’t believe it! It’s been a pretty long road getting to the 100k milestone really (the constantly shifting algorithms over the past 2 years certainly haven’t helped). Two years ago we got to 10k and thought that was amazing so just think how we feel now. Yay! We hit the big 100k back in late November, but Christmas and New Year was such a whirlwind that we’ve only just had the chance to blog about it. Typical.

Instagram has become a job in itself which we’ve both needed to pay attention to. The way the world works now it’s impossible to ignore especially when you run a business. It takes up a large proportion of our personal time. When we finish the physical work… the baking, decorating, small order pick-ups, photographing, wedding deliveries, etc… then we have to find time for Insta. So when everyone is on Netflix & chill mode we’re editing, cropping, pre-scheduling and then there’s the world of Instagram Stories (eek). It is, however, definitely a labour of love for us and it’s always exciting to see all that work finished and posted!

We hit 100k followers on Instagram!

It’s pretty crazy to think we have over 100k followers. When we began our business we’ll admit that we avoided social media in the early days. This was back in 2012 when those little Twitter or Facebook icons were a growing appearance on websites and packaging. These days it’s the first place people click to. Instagram itself acts as a constantly moving and evolving portfolio which is not only handy, but fun. Plus we sure do love the sleek square grid format! With that in mind we thought we’d share a few screencaps from our Instagram profile to celebrate! From cute cookies to colourful cakes there’s always room for an extra sweet treat.

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